Marketing your Home to Sell in todays buyers market

August 8, 2008

It is hard to sell a home in most cities of Greater Phoenix including Scottsdale, Paradise Valley and Fountain Hills. Period.

There are several things you can do to improve your chances. However, …. I will not talk about what I believe is 90% of the equation which is

#1 Price , Price , Price - if you are not priced right, do not even list your home.tips and tricks to help you sell your home

If you are priced right here are the some marketing tips that have proven successful.

Marketing Activities to optimize your chances of success.

  • Hire an agent that accomplished professional background
  • Use a company/brokerage with impressive corporate credentials.
  • This is not a market to higher a friend unless they are truly expert.
  • Ask a lot of questions of your agent so you are on the same page of goals,
  • Review desired net amount of money as well as time frame in which to sell
  • Review a comparative Market analysis fore closely.
  • sold home activity for past 4 months from MLS - any longer will not be accurate
  • Preview the competition so you know if you are priced accurately
  • Understand “Average Days on Market” for your competition so you have reasonable expectations
  • Review with your agent and outside opinion of Curb appeal - make sure you can get people in the door
  • research public schools as this is important factor for many buyers
  • pricing strategy to reduce price if no offers are recieved
  • review an agents marketing plan to market the home effectively.
  • your agent must be expert at marketing on the web
  • the Internet is a key tool for home buyers to start the buying process
  • open houses on weekends.
  • Virtual Tour highly recommended
  • Check assumability of loan(s) and any special requirements.
  • Offer a seller assisted financing if possible
  • offer incentives such as maximum allowable seller contribution to closing costs
  • Have a copy of Homeowner Association bylaws for potential buyers
  • Offer home owner warranty to seller.
  • agent cell phone on fore-sale sign in yard
  • prepare a detailed seller property disclosure statement (SPDS)
  • repair any items in a pre-inspection so SPDS is clean of problems
  • consider staging home which has proven to help market the property
  • Agent should mail “Just Listed” flyers
  • request feedback from showing agents communicated through your agent

There were more than 6,000 sales last month reported by the ARMLS (AZ regional multiple listing service) in Maricopa County.

Be patient, your home will sell if it is priced right. People are looking and buying. Maximize your chances by following the above tips and I highly recommend you consult an experienced agent who has successfully market and sold homes in todays challenging Phoenix | Scottsdale Real Estate market.

If you are looking for agents in Arizona or other parts of the country, here are some names of some of the best real estate professionals:

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Copyright © 2008 By James Wexler, All Rights Reserved. *Marketing your Home to Sell in todays buyers market*

Contact James Wexler (480) 221-8080 for all your Phoenix | Scottsdale area Real Estate needs

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Written by James Wexler · Filed Under Articles, Sellers 

Comments

One Response to “Marketing your Home to Sell in todays buyers market”

  1. Eric Ransom on August 9th, 2008 6:42 am

    Well said in a nutshell. Homes are selling here, but they are the ones that are well priced. Agents need to be hones and Sellers need to be willing to hear the truth!

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