How Not to List your home on the MLS
August 9, 2008
It is a difficult time to sell Real Estate. Period! It is a buyer’s market. Sellers have to be patient.
However, the levels of desperation are rising like the tide. 
We have roughly 60,000 homes for sale (Greater Phoenix) between the MLS, foreclosures and For sale by owner in Maricopa County, Arizona. (Phoenix, Scottsdale, Mesa, Tempe, Chandler, Glendale, Peoria,etc..).
The remarks on the listings read like a drowning person looking for an anchor to keep them afloat.
I will share one Bad MLS listing with you.
However, the names have been changed to protect the innocent.
A little background:
This truly fabulous home is currently listed at $2M
In an email to Real Estate Agents: The owner will agree to sell this for $1,450,000
Remarks words ::
“ I am desperate, my family is far more important to me than the loss on this home. I really need to close on this home by the end of August if possible and this is a bad market in summertime in AZ. I WILL do what ever I can to make it happen. If you know of anyone looking for a beautiful home and a very good deal this is it.”
I don’t want to overstep my bounds. However, I am gong to take the liberty of offering some words of advice:
Buyers know you want to sell. They now you want to sell; sooner than later.
Telling them you are extremely desperate may solicit offers. However, the offer will likely directly reflect your desperation. Think - buyer/anchor and seller/ person drowning .
There are better ways to market your home that will more effectively solicit
There are several things you can do to improve your chances. First,
#1 Price , Price , Price - if you are not priced right, do not even list your home.
You can also read Marketing your Home to Sell in todays market with some quick tips and tricks that combined with the right price and a lot of patience will optimize your chances of getting you not only any offer, but good offers.
If you are thinking about selling your home, contact these real estate professionals who are experts in marketing your home to sell in today’s buyers market.
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Copyright © 2008 By James Wexler, All Rights Reserved. *Marketing your Home to Sell in todays buyers market*
Contact James Wexler (480) 221-8080 for all your Phoenix | Scottsdale area Real Estate needs
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2 Responses to “How Not to List your home on the MLS”
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That’s just sad! So why doesn’t he list it for $1.4 mil?
Actually that brings up a question I’ve been curious about… do agents carrying luxury properties market anywhere outside of their own area, and how do they market it nationally/internationally?
List it for $1.4 million like Pat mentioned…unless it is worth less. The seller needs to not disclose their personal position to potential buyers that will offer 1 million or less now for the home.
“A man of few words is wise”